The Approach
Baker Communications' CloudCoaching International (CCI) division — a BCI company at the time of this engagement — partnered with PSC Environmental Services' Oil & Gas division across four retail sales teams on a structured sales play, tracking pipeline creation, appointment-setting activity, and sales velocity before and during the engagement.
The Results
The engagement also produced a measurable improvement in sales velocity, comparing deal cycle speed before the play began to performance during the play, based on close-date analysis across participating teams.