Our Leadership Team

James A. (Jim) Baker
Chairman & Secretary
Jim Baker is a long-time resident of Houston, Texas. He received his B.S. from the University of Rochester, his certification in Behavioral Science at the Rochester Institute of Technology, an M.S. from the State University of New York, and attended South Texas College of Law in Houston, Texas. Jim is a co-founder of the National Center for Dispute Settlement of the American Arbitration Association, a past instructor for the Jesse H. Jones Graduate School of Business, Rice University and an Adjunct Professor for the University of Houston. Jim remains an active sponsor and author with "The Anger Busting Workbook", the "Anger Busting™ Training and Counseling Guide" “TeleSales Marketing” and “Negotiations Tactics For Professionals” are a few of his recent publications. Jim also has a monthly column on Anger Related issues which appears in Recovery Today Magazine.

Walter Rogers
President & CEO
Walter Rogers is President and CEO of Baker Communications. He has created and led businesses in 13 countries on 3 continents. He was a finalist for the 2000 and 2001 Texas eCommerce Awards, is a guest instructor on the topics of entrepreneurship, sales and marketing at the University of Texas and has been interviewed on ABC News, CNN, CBS, Sales Rep Radio and WF Radio on the topic of Sales and Marketing Integration. He currently hosts a segment on CBS650 Radio focused on Sales Effectiveness and CRM. During his time with Baker Communications he has increased sales by over 1000% in and pushed the organization into new products, services and markets. Baker Communications partners with 1000 active clients per year, including 50% of the F500.

Lawne Gerhardt
Vice President, Sales and Training Operations
Lawne Gerhardt is Vice President of Sales at Baker Communications. He has more than 15 years of sales and marketing experience in the technology and training fields.
Prior to coming to BCI, he was Senior Vice President of Sales and Marketing at Communispond, a division of InformaUSA, where he was responsible for both national and international sales. While at Communispond, he developed highly effective sales and marketing strategies that significantly increased the company’s customer base and tripled the size of the sales organization. Before his tenure at Communispond, he was also Vice President of Sales for the Northeast region of Element K. He has also managed national sales for IBM Global Services.

Lin Fisher
Vice President, Marketing and Play Operations
As Vice President of Channels and Sales Transformation, Mr. Fisher brings a unique set of complementary skills, experiences and expertise. He has over 22 years of practical business experience in a broad range of professional disciplines and industries. His core competencies focus on sales optimization, sales & marketing integration, demand & revenue generation, business development, and performance management consulting. Currently, Mr. Fisher is responsible for all strategic partnerships with Baker Communications. He is the practice leader for the Sales Transformation services group. He has assisted hundreds of clients ranging from start-up to Fortune 500 companies achieve both strategic and tactical goals that create measurable results.