Baker Communications, recently recognized as one of the top ten sales force automation training companies in the world by TrainingIndustry.com, announced today that the company has achieved another industry leading milestone.
“We are excited to announce that over 50% of our 800 to 900 performance improvement engagements delivered every month are now being delivered in a live virtual format using our proprietary STORM™ methodology,” announced Walter Rogers, Baker President and CEO. “This represents a major accomplishment in our ongoing commitment to provide highly effective, leading edge sales performance improvement solutions for our customers so they can manage and grow their businesses during these challenging times.”
Baker Communications set a goal in 2009 to convert 50% of its engagements to the STORM™ format by the end of 2010. The company was able to reach this goal nearly one year ahead of schedule.
Baker Communications STORM™ methodology provides a framework for packaging highly interactive, live virtual sales performance improvement sessions focused very specifically on driving revenue and transforming sales and sales management behaviors. STORM™ sessions focus on improving the integration between sales and marketing and improving the process of identifying, developing and closing new opportunities. STORM™ sessions are implemented in 60 to 90 minute weekly bursts woven into weekly selling activity and coaching from Baker STORM™ coaches. The STORM™ process eliminates travel costs, reduces time away from the field, and produces immediately measurable ROI with a minimum of 20:1 target.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”