Baker Communications, America’s fastest growing corporate training company with over 800% growth since 2004, announced this week the launch of a revolutionary sales transformation service called S.T.O.R.M. – short for Sales Transformation & Opportunity Ramp Model. The new service combines Sales 2.0 best practices with live, web-based, strategic, leading-edge, customized sales performance training that will allow sales organizations to provide much needed sales skills to their teams at a significant cost saving.
"Many of our customers are struggling with closing new business, because deals are slowing down or disappearing altogether in this current difficult economy," said Baker Communications President and CEO, Walter Rogers. "They are looking for new strategies and skills to help them conquer these challenges but, at the same time, training and travel budgets are being slashed; plus, they can’t pull people out of the field because they need them working every lead."
S.T.O.R.M. is in that it delivers bite-size training that allows sales reps to remain focused on day-to-day selling while implementing new skills.
S.T.O.R.M. accomplishes this by providing 90-minute training modules supported by account-based field work and anchored with 60 minutes of team coaching each week. Using advanced remote collaboration, this is all possible without anyone boarding a plane or leaving their desk.
"In addition to the efficiencies and cost savings S.T.O.R.M. provides, the real game-changer is that it coordinates training and coaching with a rep’s pursuit of their current high-value opportunities," explained Rogers. "The whole point of S.T.O.R.M. is for the reps to apply their new skills each week to the work they are doing with their current accounts, and receive coaching and feedback frOM our sales coaching team to help them close more business at higher margins in real time."
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”