(Houston, Texas) – Baker Communications, one of the world’s fastest growing sales effectiveness organizations, has partnered with the Aberdeen Group to release a ground-breaking research study of the strategies used by top sales organizations to drive revenue in a down economy. This news comes on the heels of a recent announcement naming Baker Communications as one of the world’s top ten Sales Force Automation training companies.
Entitled Sales Training: Translating Tribal Selling Knowledge into Bottom-Line Productivity, the study reveals how top-performing sales organizations are meeting the challenges of increasing their companies' revenue by continuing to invest in sales training. Aberdeen examined 517 organizations that use some sort of sales training to improve performance, and found that leading companies are 2.6 times more likely than laggards to do so through external sales training providers
“In the never-ending pursuit for more effective sales results, businesses are constantly evaluating every non-selling hour spent by their reps, as well as the resources allocated to collecting and sharing successful practices among team members, says Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group, the report’s author. “Leading companies are maintaining and increasing their spend on sales training, as well as on collaborative efforts to gather, maintain and distribute the most effective content and strategic selling successful practices.”
The report reveals what leading companies have been able to achieve through their sales training initiatives, such as:
- 83% of their sales reps achieve annual quota
- An average 7% year-over-year increase in annual deal size/contract value
- Average annual revenue has increased 11% year-over-year
“The report definitely confirms what we are seeing in the market place,” said Walter Rogers, CEO and President of Baker Communications. “While we have encountered some organizations that are hesitant to invest in sales effectiveness in this uncertain environment, we have actually seen enthusiasm by strong sales organizations to jump on cutting-edge sales solutions that have a proven record of driving revenue.”
To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30411714&cid=6156
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.