USA TODAY, a subsidiary of Gannett, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website reach a combined 5.42 million readers daily, has partnered with Baker Communications, Houston, Texas, one of the world‘s fastest growing and most innovative Corporate Performance Improvement companies, in a play that is significantly growing pipeline and driving revenue.
"A little over two years ago, USA TODAY decided to deploy salesforce.com within their sales organization to help with opportunity tracking," said Baker Communications President and CEO Walter Rogers. "However, they encountered some difficulties around adoption when they tried to deploy the full Salesforce CRM package. When salesforce.com made them aware of Baker‘s exceptional success record around Salesforce CRM Adoption plays , USA TODAY invited us in to help with the turnaround."
Over a period of several weeks, the Baker team partnered with USA TODAY sales executives and sales managers to customize a sales play strategy that would help sales teams boost CRM adoption while also building selling muscle memory around skills to build pipeline and drive revenue. True to form, the Salesforce Adoption Play was a resounding success. After 18, weeks, the Play has generated over $36M in Pipeline and $3.4M in closed revenue.
"We definitely feel the Baker Salesforce CRM Adoption play has paid for itself and established a discipline that we previously didn't have," said USA TODAY SVP Lee Jones. "The Baker team was organized, prepared and very professional. With some companies we‘ve felt like we were on the clock whenever we talked to them. With Baker we felt like we had tremendous access and could call anyone at any time."
Click here to read the full USA TODAY Success Story.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”