(Houston, Texas) Baker Communications, one of the world‘s fastest-growing corporate performance improvement companies, and the Skip Barber Racing School, one of the largest auto racing schools in the world, announce a strategic partnership to provide sales & marketing professionals and their customers and partners "Revenue Race School", a unique and challenging strategic thinking experience staged and executed on a race track.
"Revenue Race School is a high-energy visceral experience that ignites innovation for the ultimate business race ; the race for revenue," explained Lin Fisher, Chief Strategy Officer for Baker Communications. "Participants walk away with actionable revenue generation best practices while experiencing a "bucket-list" event driving high-performance sports cars " Mr. Fisher continues by saying "This offering is vastly different from traditional sales and marketing events. It links race track high-performance execution with sales and marketing objectives in order to ignite and enable Peak Performance from their teams."
Specifically developed for sales and marketing teams, prospects, customers and partners, participants receive driving instruction at world-famous raceways in partnership with Skip Barber Racing School. Interwoven into the day‘s agenda of driving and competition, industry experts lead roundtable discussions and workshops focusing on best practices for accelerating revenue with innovative revenue generation strategies, integrated sales coaching and effective CRM deployment to create high performance selling organizations.
Participants experience the rush and exhilaration of driving on a major world class tracks with top driving instructors from Skip Barber Racing School coaching them to properly and safely drive high performance vehicles like Porches, Lotus, Lexus and BMW. Participants experience proven driving school curriculum and compete in various driving challenges against one another to create competition and spirited fun.
At the end of the day, participants walk away from Revenue Race School with innovative ideas and experiences that will shape their sales and marketing strategy and create a high performance revenue generation culture.
Filming & Interviews – A film crew will capture the day‘s events, interview willing participants, and develop a back story for your team‘s experiences throughout the day. All participants will receive an edited copy of the footage to commemorate their graduation from Revenue Race School.
Revenue Race School Highlights
- Revenue Race School kick-off & keynote
- Initial race car and world class raceway track instructions
- 4 hours of racing school
- 4 hours of high-performance sales and marketing roundtable discussions, expert guest speakers and workshop activities
- Building the Social Enterprise
- Innovations, best practices and strategies in pipeline creation & revenue generation
- Industry experts, customers, racing experts and instructors
- High-value deliverables from workshop and roundtable activities
- How to develop and enable high-performance selling athletes
- 1-hour wrap up and action planning
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”