Walter Roger‘s popular weekly segment on CBS Radio‘s The Price of Business, hosted by Kevin Price, is going on the road to cover Dreamforce 2010 in San Francisco December 7-9. Dreamforce 2010, salesforce.com‘s annual conference, brings together partners, users, developers and the world‘s leading innovators in the field of cloud computing for three days of inspiration, education and networking. This year more than 20,000 people are expected to attend.
"When we started planning our segment for the radio show almost a year ago, our goal was to provide listeners with leading edge, proven best practices to help them ignite their growth and drive new revenue," said Rogers, Baker President and CEO. "A part of our vision was to bring in executives from top sales organizations to share their experiences and insights. salesforce.com‘s Dreamforce 2010 is ground zero for sales innovation, where the most creative and successful innovators in the world of cloud computing gather to share their insights. It is going to be a tremendous opportunity for our listeners to hear from the best of the best."
During the conference, Rogers and Price will be conducting two live broadcasts from the show floor on December 7 and 8. Special surprise guests will come on air during the broadcast to share insights and breaking news. In addition, Price will also be on hand at the Baker Communications booth 315, along with a CBS Radio production crew, to capture the excitement of the event, and record and file extra reports for CBS Radio listeners. Price and the crew will also provide coverage of the Baker breakout session, held at 1:45 on December 8th. Led by Rogers with special guest Mike Clayville, Vice President of North America Sales for VMware, the session is called "Ignite a Prospecting Culture with Salesforce CRM," and will feature a case study detailing VMware‘s global sales transformation efforts, as well as strategies and tactics sales organizations can use to transform their sales culture and build a personal action plan.
To listen live every Wednesday, go to www.CBS650.com and select “Click Here to Listen Live.” To listen to recordings or review transcripts of previous program, or to view the upcoming program schedule, click here.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”