(Houston, Texas) Baker Communications announced that DePaul University has added
SPARK! – authored by Baker Communications President and CEO Walter Rogers - to the curriculum of the Center for Sales Leadership of the College of Commerce. Not only will SPARK! be offered as a part of the curriculum at the DePaul‘s main campus in Chicago, Illinois, it will also be available to more than 40 other college campuses across the US through DePaul‘s licensed curriculum program.
"SPARK! has proven to be extremely valuable content to both
our undergraduate and graduate sales force automation classes in
The Center for Sales Leadership at DePaul University. I am
impressed with the book‘s ability to immediately focus a
student's attention on industry best practice and essential
learning within CRM," said Daniel P. Strunk, Managing Director
DePaul University.
SPARK! is a practical guide that outlines eleven best practices
considered to be critical for the success of any CRM enablement
initiative and transformation journey. SPARK! is not a technical
guide, because CRM enablement is not a technology problem; it is
a behavioral problem. Technology solutions, by themselves, do
not change behavior. SPARK! unlocks some of the most stubborn
behavioral obstacles of CRM adoption with fresh techniques, and
uncovers the hidden angles and avenues to CRM success. Packaged
in an innovative new format, SPARK! makes for a crisp, quick
read, whether you are looking for a deeper dive into CRM
behaviors or just skimming the book for quick tips.
Baker Communications also announced the Rogers has joined the
Advisory Board of the Center for Sales Leadership and will serve
the program as a regular guest lecturer.
"We are pleased and honored by the addition of SPARK! as a part
of the Center for Sales Leadership program," said Rogers.
"DePaul is a highly respected university with one of the largest
sales education programs in the country. They have a terrific
vision for preparing their graduates to better collaborate,
compete and win in a rapidly changing, connected and global
business climate."
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”
About the DePaul Center for Sales Leadership
DePaul University's Center for Sales Leadership has one of the
largest sales education programs in the country. The Sales
Leadership Program offers students connections with real
companies and education taught by industry experts. The Center
has now expanded the range of services to include concentrations
on Sales Leadership, Corporate Services, and Sales Skills
Research.