North America’s leader in supply and support of heavy engines and equipment, Wajax, will start using Exceptional Customer Service training from Baker Communications. Wajax was interested in designing a new, long term customer service initiative, focusing on specialized markets in Alberta and British Columbia, Canada. After discovering Baker Communications through a quick online search, Wajax was pleased to learn that Baker was just the right collaborative, long-term training partner they were looking for. A Baker Communications client executive worked alongside Wajax personnel to customize the Exceptional Customer Service workshop in order to give team members the skills to provide client solutions that build customer confidence and lead to repeat business.
A Senior Level Instructor and Exceptional Customer Service Training Expert with Baker Communications will travel to Edmonton in Alberta, Canada to begin mentoring Wajax representatives. Attendees at this intensive, interactive customer service training course will master effective customer service skills such as how to use the FAB Format (Feature, Advantage, Benefit) for communicating the value of solutions to customers. Team members participating in the Exceptional Customer Service training workshop will also gain expertise in the use of effective Listening and Questioning Skills in order to better understand clients’ underlying goals and concerns, so they can offer constructive, effective solutions that will meet the customer’s needs.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”
About Wajax Industries
Wajax is a diversified company that has three core businesses engaged in the sale and after-sales parts and service support of mobile equipment, industrial components and diesel engines, through a network of 120 branches across Canada and the western United States. Its customer base spans natural resources, construction, manufacturing, industrial processing and utilities. Wajax Industries with its 924 employees in 30 branches across Canada is a division of Wajax Income Fund an important distributor of mobile equipment, industrial components, and Diesel engines. For its part the Eastern Region of Wajax Industries covers Ontario, Quebec and the Maritimes, it employs 612 people, 494 of which are dedicated to customer service. We have 304 technicians and 260 mobile units to serve you better.