CBS, the oldest name in news radio, is the new home for Baker President and CEO Walter Roger‘s popular Wednesday morning radio program focused on Sales Effectiveness and Transformation. The program previously aired on CNN News Radio.
"We are thrilled with this move," said Rogers. "Not only is CBS the pioneer of news radio, and one of the biggest recipients of awards for news in the history of broadcasting, but CBS, through its partnership with AOL radio, is the second largest provider of streaming content on the Internet -- second only to YouTube. This means it will be even easier to find and listen to our show online."
"We will continue to have the same line-up of highly respected industry leaders appearing as our guests and sharing the insights and best practices that have driven their success," he explained. "We‘ve had terrific guests sharing their insights, including the President of Sprint Commercial Business Group, and the Vice President of N.A. Sales for VMware, and we will continue to do so. Every week we will be discussing the critical issues that drive sales performance in these highly unpredictable market conditions."
The show will air its 30th episode this week and is scheduled to run at least through the end of this year. During the first 12 shows, the focus was on CRM Enablement. The next 12 shows were focused on best practices of Sales Management, and the current series is focused on best practices of Sales Professionals. The next series, starting this fall, will focus on Sales and Marketing Transformation. We are currently taking nominations for guests that series, if you are interested in nominating a guest please email anthony.iorio@bakercommunications.com.
To listen live every Wednesday, go to www.CNN650.com and select “Click Here to Listen Live.” To listen to recordings or review transcripts of previous program, or to view the upcoming program schedule, click here.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”