Reimagine Your Sales Enablement Approach


Reimagine Your Sales Enablement Approach

A Field Guide to Data-Driven Sales Enablement Book features firsthand accounts from industry experts. Discover how these luminaries harnessed the power of data, replacing subjective opinions with objective insights, and reimagined their sales enablement strategy.

A Peek Inside The Book

Unlock the power of Data-Driven Sales Enablement! This book reveals how data can optimize your sales process, acting as a GPS system for your team. Empower your sales force with crucial information, conquer challenges, and achieve remarkable results:

  1. Slash sales turnover by 62%: Learn from industry leaders how to attract, retain, and nurture top talent for a formidable sales team.
  2. Skyrocket quota attainment by 88%: Discover tactics employed by successful organizations to align your sales approach with data-driven insights for unparalleled success.
  3. Expedite peak performance: Save time and resources with practical techniques and expert advice to accelerate your journey to excellence.

Embrace the gold standard in sales and propel your team toward triumph in today's competitive landscape. Preview the first two chapters for free now:



What readers are saying

"This field guide on Data-Driven Sales Enablement is a timely and critical resource for sales leaders, managers, and practitioners seeking to unlock the full potential of their sales teams."

Mark Roberge,
Sr. Lecturer, Harvard Business School, & Founder of Stage 2 Capital



About The Collaboration

Gain invaluable insights from industry experts who have made significant contributions to this book. These luminaries have shared their wealth of knowledge and firsthand experiences, providing you with actionable strategies and success stories.

Foreword: Mark Roberge: Sr. Lecturer, Harvard Business School, & Founder of Stage 2 Capital

Industry Contributors:

  • John Barber: Senior Learning Strategy Manager, The Home Depot
  • Price Burlington: Retired from SAP
  • Sara Christopherson: Sr. Manager of Sales Enablement, NetApp
  • Jeremy Curley: Senior Director, JMI Equity
  • Andrew Douglas: VP - Global Strategy, National Oilwell Varco
  • Jill Guardia: SVP, Revenue Enablement & Operations, Thought Industries
  • TD Haines: Leader of Sales Enablement Strategy, Stripe
  • Teri Long: VP of Global Sales Enablement, Mindtickle
  • Don Mastro: EVP, Global Sales, AVI Systems
  • Stacey Moser: Chief Commercial Officer, Teradyne, Universal Robotics
  • Linda Page: VP of Global Field Enablement, Splunk
  • Tracy-Ann Palmer: VP WW Channel Programs, VMware
  • Mark Petruzzi: Expert Advisor, Genpact
  • Marcela Piñeros: Global Head of Sales Enablement, Stripe
  • Uttam Reddy: Partner Strategy Leader, Amazon Web Services
  • Debbi Varela: Head of Global Sales Enablement, Rackspace
  • Scott Wagner: CRO, Wolters Kluwer ELM Solutions

Embrace the gold standard in sales and propel your team toward triumph in today's competitive landscape.



Purchase the book today and receive a free SalesDiagnostic

All Book Royalties Will Be Donated to Cancer Research