Whitespace Prospecting Power Play
For companies focused on…
- Selling solutions into under-penetrated customer or industry segments
- An executable action plan to expand business opportunities within
customer or industry segments - Deeper and wider relationships in their account base by expanding
into areas that are not buying today - Extensive relationships across multiple buying centers
- Intense Whitespace pipeline building focus
- Higher revenue and margin by specifically and deliberately
cross-selling and up-selling into existing and new buying centers - Entrenched positioning in accounts to effectively lock out
competitors from gaining customer market share - Develop strategic sales skills that lead to a Trusted Advisor
relationships with customers
- Account penetration
- Product introductions
- Cross-sell and up-sell initiatives
- Competitive lock-out initiatives