Trade Show Strategies Training Workshop

Practical skills learned in Baker’s "Trade Show Strategies" workshop immediately help to maximize the profits of client organizations. It will help to increase trade show booth traffic with qualified prospects. This is accomplished by increasing the high impact representative who participate in trade shows are able to gain. This workshop is especially beneficial for sales and non-sales staff that represent their organizations at trade shows. Participants mastering a trade show-specific approach to selling will learn to gain an optimum advantage over their competition. The cost of trade show activities, including the loss of revenue because sales, administrative and marketing people being away from their normal activities does not have to turn into lost opportunities.

On-Site Training: can be tailored to the needs of client organization and delivered on-site at time and location of client choice.

Objectives:

Participants will learn to:

• Learn to stop spending their time with their own company employees

• Design and practice an elevator speech

• Achieve a high payoff from trade shows through talking with prospects

• Create benefit statements to clarify an organization’s strengths 

• Set a specific action plan to follow up and implement leads that get results and commitment

• Manage time using a trade show routing system

• Use the Return On Investment formula to calculate the trade show’s effectiveness

• Identify the Who’s Who of target accounts and make contact with them

• Select and train a shift-team manager and identify the key roles and responsibilities for the manager, presenters, floaters, and scouts

• Create word-of-mouth advertising

• Scout and establish critical questions for the booth team

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.