Maintain a competitive edge in the energy market by proactively adapting to its shifts and developing a sales team with resilient capabilities.

From the unpredictable price volatility caused by changes in supply and demand, geopolitical events, to the increasing consumer demand for environmentally conscious and sustainable products and services, leading to immense pressure to adapt and innovate quickly. Furthermore, fierce competition, technological advancements, and political and regulatory pressures add to the complexity.

In order to navigate these challenges and remain competitive in the energy and oil industry, it is crucial to optimize your organization to the best ability. By equipping sales professionals with the skills and knowledge to effectively sell in a rapidly changing industry, you can improve the ability to adapt to shifting market conditions, meet changing consumer preferences, and differentiate yourself from competitors. With the right training and development, sales teams can stay ahead of the curve and drive growth and success.

Outcome Selling

The Outcome Selling course offered by Baker Communications is designed to help the oil and energy sector increase sales productivity by developing a customer outcome mindset. Participants will learn to create value through insights, research, and a prepared approach, validate customer outcomes, and build solutions that meet their needs. They will also learn to negotiate effectively and deepen relationships through ongoing evaluation and connection, addressing the challenges of a highly competitive and rapidly evolving industry.

Win-Win Negotiations

Negotiating effectively is critical to building trust with customers and partners, responding to their needs, and minimizing conflicts and deadlocks. Baker Communication's Win-Win Negotiations course is designed to equip professionals in this industry with the skills they need to anticipate and handle objections, avoid dangerous positions, and approach concessions from a position of strength. By mastering these techniques, you will be able to negotiate with confidence and achieve win-win outcomes that benefit all parties involved.

Exceptional Presentations

In the oil and energy sector, where effective communication is crucial, Baker Communications' Expectational Presentations course is designed to help professionals create and deliver engaging presentations that capture their audience's attention and convey their message effectively. By discovering their communication style and adapting to their audience's needs and styles, participants will learn how to conduct engaging presentations from ramp-up to wrap-up using the E.P.I.C. Presentation structure. Additionally, this course will cover how to establish a strong presence, convey meaning and energy through verbal and non-verbal communication, and effectively use PowerPoint to visually tell the story

Pathways To GROWTH

Sales productivity is key. Baker Communications' Pathways To GROWTH is designed to equip sales teams with the coaching and leadership they need to increase sales productivity. By aligning every level of your organization around the same goals and consistently executing key strategies, you will be able to maximize your time in sales meetings, 1:1 coaching, and executive reviews. This course will also help you ensure that your pipeline and data are accurate, enabling you to effectively coach your sellers and drive sales growth in this competitive industry.

To successfully implement a Data-Driven Sales Strategy... You. Need. Data.

Create Change through a Systematic Approach

Assess: Start with a modern approach where data is used to inform and drive every aspect of the sales process, from hiring to training to coaching to measuring success.

Activate: Leverage the data to set a new standard for sales and coaching across your teams, while empowering individualized competency development based on unique seller strengths and gaps.

Actualize: Embed the Data-Driven Sales Enablement process by operationalizing it within the fabric of your organization's sales management practices and culture.