Once upon a time, sales representatives went into the field and "pushed" their products. They did their best to sell through cold calling, knocking on doors, and one-size-fits-all sales pitches. The goal was to sell, sell, sell. And the means to that end were often left up to the sales rep. Those days are gone. Customers are now better informed regarding the options available to them, and often already have a solution in mind to help them achieve the outcomes they need.


Despite this change, the importance of the sales maker’s role has not decreased in the slightest. In fact, 70% of a customer's decision to buy is still based on a favorable interaction with a sales maker. That means that even though customers don't want to be "sold," they do want help and guidance with their buying decisions from someone they like and trust.

Our Customer Outcome Selling e-learning provides an end-to-end sales process experience, supported by 15 e-learning videos and quizzes to reinforce what is being taught. This program includes best practices for territory and account planning, customer research, cold calling and setting appointments, understanding customer behavior, and planning and executing successful customer conversations that will help drive new business and higher margins.

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