BCI Selling System

Because world class performance never happens by accident

BCI Selling System

All selling begins with the customer. That's a given in our selling methodology. From there, the best sales methodology and process are going to have a lot to do with your industry, your unique market positioning, and your unique customer profile. That's where it all begins.

From there it's about transferring the right methodology and process to the entire sales organization, establishing the proper cadences, and then training your entire team to achieve that level of predictability that leads to continual performance improvement. We're with you from start to finish.

But further, BCI is committed to helping you achieve world class performance. That's why we've designed our training and coaching around state-of-the-art educational research, and why we use the very best teaching methodologies. To demonstrate commitment to your success, we have combined all of our public classroom training with highly-engaging learning reinforcement technology. That advanced technology uses awards, leaderboards and gamification to help your learners absorb more information. All of our publicly taught courses include our learning reinforcement tool - ReCall - to overcome the forgetting curve that happens after a workshop completes.

But we also understand the importance of coaching as another learning reinforcement method. That's why we spend so much time teaching your Managers how to coach successfully

Think of it as learning to play golf. You can take a week of lessons, hit a bunch of balls on the driving range, and then hop on the course to play. Or you can take that same week of lessons and review some of the key concepts in a series of videos that can help you key in on your problems. But even better, you could sign up for "playing lessons." Those are lessons on the golf course with a professional golfer. Using that one-on-one coaching technique, the golf pro will check your swing each week, help you make adjustments, fix problems that you've developed and give you course playing tips.

That's the strategy we use at BCI. We provide your team with the tools, products, services and classes to reach everyone on your team - no matter where they are. We also teach your Managers how to coach and grow their teams long after we're gone. And with virtual classes, all of this is a lot less expensive than you think.

But it's not an all-or-nothing approach. You can take on as much as your budget allows, and our consultants will help you make the best choices. And remember, some of these learning reinforcement tools are bundled right into our classes.

To be better than 98% of your peers requires that you partner with a training organization that uses proven concepts that have been tested by organizations of all sizes, including over 50% of the Fortune 500. It also requires that you partner with a training organization that has the very best trainers, coaches, and tools available that can help you push your team into this top tier of performance.

We're here to serve your needs. Last year, seven of our companies won top industry awards for their training and performance. Four of them finished in the top 5 positions of the global Learning! 100 awards. That kind of performance demands new training and coaching approaches, which is why we believe that…

World-class performance never happens by accident

Let us show you how.

Named to the "2019 Top 20 Sales Training Companies" in the world by TrainingIndustry.com who has also recognized Baker Communications of as one of the world‘s "Top 20 Training Companies"and "Top 20 Content Development" Companies for 2018.

Average Seller’s Time Investment Breakdown

So where do you begin your own team's journey?

Achieving World Class Performance

People who have been coached one-on-one, outperform 98% of their peers who have been trained in the classroom alone. Learning reinforcement tools have produced a 90% performance difference.

Download the BCI Selling System eBook Now


Award winning sales methodology


Sales mastery on demand training (24x7)


Recall, KnowledgeNow, MessageNow


Sellers we coach out perform 98% of their peers

Contact us to learn more about implementing the Baker Selling System today: