Selling to Executives

Senior executives survive a steady stream of presentations everyday. These presentations come from other executives, as well as sellers at all levels. Senior execs can’t say ‘yes’ to every idea, and they don’t have the time to research every offer. When you get the opportunity to present to this top tier, you have to be able to show how your organization can serve this executive’s needs and initiatives. It’s more than good questioning and selling skills. It’s about developing your skills to engage them in a meaningful conversation around their needs. It’s also about the unique value that you can offer. Gaining the trust of senior executives will set you apart from the other sellers, and lay the foundation for a long-term, mutually-beneficial relationship.

* All courses marked "CUSTOM" require additional discovery and content modification (Usually a minimum of 6 weeks) to match your specific needs. We have several thousand learning modules that can be utilized to make these courses unique to your needs. We can also modify all of our courses with your logos, colors, and naming conventions. Contact us to begin the process.


  • How to tie your value proposition to KPI’s and outcomes.
  • How to understand the needs of your customer’s customers.
  • Best practices in CXO pre-meeting research and planning.
  • How to validate your value hypothesis through discovery.
  • LHow to handle common CXO objections.
  • How to dive deep and defend your proposed ROI.

Delivery Methods

Our Selling to Executives workshop is available in a variety of formats to best match your needs. Click the Delivery Methods below to learn more.

Private Workshops
We bring the training to your location. Available in an off-the-shelf format, or with customized features created to meet your requirements.
Virtual Coaching
Delivered totally online to cut out travel costs, our virtual sessions are designed to keep participants engaged through relevant training, activities for practice, and ongoing reinforcement.
24/7 access to award-winning negotiation training, learn and practice critical skills anytime, anywhere, on any device, over 100 interactive videos designed to maximize engagement.

Other Sales Training

Each of our sales training solutions is led by one of our certified professional sales trainers - all of whom are expert sales people and facilitators with a proven ability to tailor the training to your specific goals.

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Contact us for more information on our sales training products and services

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